Formed in 1953 and employing a team of over 75 people, Howard Worth is a leading North West accountancy practice, with offices in Nantwich and Northwich.
You can imagine a similar scenario in your firm. You’ve grown successfully over time, generated a loyal client base, a big team, consistent volumes of enquiries… and now you need to move offices. At the same time, because of your growth, you’re launching new marketing campaigns you want to track, putting in place a ‘golden number’ clients can remember and disaster proofing your communications for the future. You also feel as though time is going missing. You want to bill more and serve your clients better, enabling you to grow faster. And you need to do all of that whilst still being able to receive your heavy volume of daily enquiries and client queries.
Howard Worth needed to…
Like any good project, Howard Worth’s was implemented quickly and accurately. Each individual element also took account of the overall goal; improving on already impressive client service and sales and marketing performance.
A new golden number was implemented, but sequential variations were also secured, to be used on individual marketing campaigns. A web-based portal allows the team to track the success of these campaigns, as well as monitoring call activity levels. Calls can also be re-routed whenever necessary. This was the case during the office move, which was completed on time and as painlessly as possible, thanks to tight project controls and an existing relationship with OpenReach. Integration with Howard Worth’s time management system means that the team get an email summarising their calls. This allows them to bill more accurately.
Howard Worth can now…