Last week we attended Legal Services 17, a conference organised by Jepson Holt and the Brannan Group. The event, which is in its third year, was held at The Place in Manchester on 17th November and we were proud to act as event sponsors for the second year running.
We heard from some of the biggest names in the Legal Sector, along with insights from media, marketing, political and innovation experts. As stakeholders in the legal market we have found the changes in the market over the last few years have made for interesting watching and the points of view shared on the day have definitely given us food for thought.
Five fantastic speakers discussed what they believe the future holds and how professionals can survive and thrive with the theme of the day being ‘When nothing is sure, everything is possible.’ It would take us all day if we were to share everything we learned so here’s a summary of the key things we think law firms should be thinking about…
- ‘If the law didn’t exist, how would you build it?’ – Change and Innovation expert Chris Yapp stressed how we must remember that technology is not enough to disrupt, it needs to be combined with new business models.
- We are all media companies – Sam Jones, MD of Tunafish Media advised that the Legal Sector needs more thought leaders. During his entertaining and very insightful talk Sam showed us that anybody can build a profile using only a mobile phone – if your content is interesting you will see results. Law firms need to stop worrying about the prospect of building a digital presence and ‘just do it’.
- Law firms should re think their attitude towards their people – Phil Jepson, Director of Jepson Holt and founder of the Brannan Group, questioned why young law professionals no longer aspire to become partners and suggested that law firms need to rethink their business model. He highlighted that the modern day lawyer needs six sets of skills; Technical, Project, Commercial, Technology, Business Development and People.
- At times of change the fundamentals should remain the same – Peter Hasson, Chief Executive of Clyde & Co LLP shared his global approach to managing change in turbulent times. His top tip – go back to basics and ‘get your house in order’ and make sure that you have the right mind set internally to spot opportunities.
- Think about your customer’s future – Some professional jobs will disappear in the next ten years through advances in AI – but more importantly law firms need to consider the impact the technology will have on their customer’s industries.
As event sponsors, we took the opportunity to catch up with some familiar faces and meet some new ones to discuss the results of our Legal Services Communication Report 2016 (and treat them to a glass of fizz).
The report is based on Secret Shopper research commissioned by ourselves and carried out by Shoppers Anonymous. We called 30 leading law firms at three different times in the day to find out how well they responded to incoming calls requesting a quotation for a relatively simple legal service. We are now in the third year of this report and the findings continue to fascinate us.
Does your business follow up on every warm opportunity? Our research has revealed that many law firms are actively ignoring inbound enquiries. In fact, just 2 per cent of the calls we made to 30 leading law firms were followed up with sales communications.
Lean, technology based law firms who think from the customer’s point of view will make the new world work and Concert is in the perfect position to help firms to achieve these goals.
You can download a copy of our Legal Services Communication report for FREE here.