Why Cloud Telephony is the answer to Continuity & Disaster Recovery

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Clouds_dropping_into_box“Let’s talk about business continuity and disaster recovery” – A proposition you may not enjoy hearing, most likely because there isn’t much to talk about, despite it being hugely important!

Ask yourself the following:

  • How long could you survive if your premises were unavailable, you had lost access to your customer records & data or you lost your key client account?

  • Do you have continuity provisions?

  • What would happen to your business if YOU were unavailable?

These questions might seem unfair, as if you trap you, but rest assured, they are not there to catch you out, merely to bring them to your attention.

Natural disasters can eat into your business in a really bad way. More than 43% of the businesses that close following a natural disaster never reopen, and an additional 29% of businesses close down permanently within two years of the event.

Sometimes in extreme cases, Disaster Recovery is the difference between surviving and being able to operate and not operating again?

How can Cloud Telephony help your business prepare, and in the worst case, recover?

  • Cloud Telephony provides off site date storage – If you keep your company’s critical data on hosted servers off site, then your employees can still access it even if they can’t get to the office. You don’t have to worry, even if your office is literally – underwater.

  • Much of today’s business communications – web conferences, phone calls, conference calls, online faxing and chat can continue with a hosted VoIP phone service.

  • Cloud based communications offer an advantage over local phone service. A Cloud based fully redundant service helps keep your business running. Almost all businesses need a way to continue communicating with their customers!

Rather than recovering from a disaster, you should be focusing on Business Continuity and Disaster Avoidance to ensure business won’t go sour if the unthinkable happens.

“There are two reasons for drinking: one is, when you are thirsty, to cure it; the other, when you are not thirsty, to prevent it… Prevention is better than cure”.

                                                                                          (Thomas Love Peacock)

Business Continuity is the activity performed by an organisation to ensure that critical business functions will be available to customers, suppliers, regulators, and other entities that must have access to those functions.

Business Continuity is NOT something that is implemented at the time of disaster: Business Continuity refers to those activities performed daily to maintain and ensure continued service, consistency, and recoverability.

Too many businesses only think about disaster recovery and business continuity when it’s too late – it’s all too often that the reason a business even considers disaster recovery is because the unthinkable has happened!

Unplanned events such as extreme weather can have a serious impact on a business’s operations, so continuity planning is crucial to ensure the contact centre can run smoothly in all eventualities.

With Cloud Telephony, you can route all incoming calls to individuals, so Customer Support staff can work effectively from any location, ensuring a continuous level of service.

It is crucial for a Cloud Telephony company to be able to deliver a fast, efficient and effective service and to have a vigorous disaster recovery system in place.

If you are worried that something could happen, make sure you are prepared. Don’t sit and wait for it to happen, plan a ‘recovery day’ where you get the whole team together to discuss continuity, prevention and recovery options.

If the office gets flooded, where does everyone go? If the phone system goes down, how does everyone continue their jobs? Plan it out and make it clear so everyone knows their role and what they need to do if disaster strikes.

Of course, no one can guarantee that everything will go precisely as your disaster plan describes, but there is a consensus among business continuity experts that those who have answered basic questions and put a plan in place are much less likely to suffer the huge losses and even business closures that are often the unfortunate outcome of a disaster.

Be Proactive!

As an example, Concert’s Cloud Telephony service uses two redundant data centres with unique failover capability designed to seamlessly transfer control to the unaffected centre within milliseconds. In addition if something happens to one data centre, communication continues to work. And this doesn’t just apply to the office because with Cloud Telephony this means that if your workers have internet connectivity and power, their laptops, smartphones, tablets, and virtually any landline can become a virtual workplace!

Learn more about Continuity and Recovery plans with Concert:

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